Abacus Software
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Google
Google's goal is to give surfers the most relevant results to their questions. If their results could be easily manipulated by SEO, then their results would be worthless. Google's formula contains hundreds of factors. Such factors are tweaked daily. Google gives you the first dozen or so, but the rest is a secret better guarded than the Coke formula. Recently Google has targeted SEO tactics that are considered fradulent and has lowered the ranking of numerous sites that employed such tactics. Be careful. Be very careful.
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SEO
Every company wants their web site to be ranked #1 on Google search results for their name, product and/or service. There are thousands of companies vying for that enviable position. The other companies then start "tweaking" their web sites in hopes that the formula with render "their" company a #1 rank in the search results. This race to #1 started an industry of consultants who claim to know how to get a company's web site to the "top" of the search results. Beware of those who claim to know the special sauce.
Discover
Evaluate the client's current business plan and internet presence. Analyze and evaluate plans with a focus on moving forward to create a vision for the future.
Design
Create detailed plans based on the discovery phase which contain technology needs, business processes, design guidelines and new business capabilities.
Develop
Build the internet-enabled system using the latest in internet standards and technology. Test to ensure it meets business needs and client's demands. When ready, Deploy.
